On Target AI - The Complete AI Search Optimization Solution

Research foundation

1.
What type of search behaviour did we analyse?

The search queries we focused on three stages of search intent, from problem awareness to solution awareness.

Awareness search queries:
relate to users who are problem aware, but not aware of the solution
(e.g. "How can I track my workout performance?")
Consideration search queries:
describe searches where the user is comparing potential solutions
(e.g. "Are the smartwatches better at tracking workout performance than the smart rings?")
Decision search queries:
relate to specific searches where the user knows the solution they want to pick, but they are still investigating specific details before choosing a vendor/brand
(e.g. "What are the best smartwatches focused on tracking climbing performance?")

In total, we ran 12 queries across 39 business categories, every day for 7 days, to capture AI answers and source links included in the AI answer at each intent stage.

Awareness stage

Consideration stage

Decision stage

2.
What methods did we apply to uncover prompts buyers type in AI Search engines?

We used two techniques to uncover queries with high accuracy and tied them back to search intent.

Reddit mining:
We first analyzed the most engaged posts and comments to learn how people ask questions and talk about a certain problem/solution.

Audience research:
We then conducted Voice of Customer research for each of the 39 business categories included in the study. Each voice of customer research was based analysing 700 to 1000 customer reviews.

The result?

A dataset of 468 queries grounded in real-world conversations, customer verbatim and intent. We run daily 468 queries on ChatGPT and the same 468 queries on Perplexity as well. That gave us 6,552 AI answers and 8,185 unique source links to analyse in detail and compile the statistics you see above.

3. What business models and
categories were included in the research?

Ecommerce

Smartwatches

Mattresses

Electric toothbrushes

Office chairs

Stand up desks

Milk foamers

Running shoes

Bed linen

Protein powders

Matcha powders

Dog food

Air fryers

Water filters

Air purifiers

Smart thermostat

sample text

B2B Tech Products

Invoicing

Tax filing

International shipping

Low code website builders

Pre-employment assessment

Payments processors

Sales CRMs

Website error monitoring

Email marketing

Time tracking

Project management

Password managers

Website surveys

Website heatmaps

Social media management

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Consumer Services

Plumbing services

Electricity services

Home insurance

Internet services

Travel agencies

Moving services

Landscaping services

Storage services

Veterinary services

AI search visibility research by user intent

Discover what types of sources are cited most in AI Search Answers,
by business model, category and search intent.

Research foundation

1.
What type of search behaviour did we analyse?

2.
What methods did we apply to uncover prompts buyers type in AI Search engines?

The result?

3. What business models and
categories were included in the research?

Increase your brand's AI search visibility
with customer-centric content.

Research foundation

1. What type of search behaviour did we analyse?

2. What methods did we apply to uncover prompts buyers type in AI Search engines?

The result?

3. What business models and categories were included in the research?

Increase your brand's AI search visibility with customer-centric content.

1.
What type of search behaviour did we analyse?

2.
What methods did we apply to uncover prompts buyers type in AI Search engines?

3. What business models and
categories were included in the research?

Increase your brand's AI search visibility
with customer-centric content.